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According to Francisco Gonzalez-Pulido, president of Chicago-based JAHN, contemporary facade design neglects one of the building envelope’s foremost responsibilities: storytelling. “There is a focus now on using the building massing to convey the key message,” he said. “However, I think it’s through the facade that we can bring a more compelling narrative about how the building functions.” As an example, Gonzalez-Pulido pointed to Mies van der Rohe’s One IBM Plaza, which he can see from his office. “When you look at the mechanical floors, they’re treated differently,” he said. “In the lobby, the glass is different. This is actually the responsibility of the facade—it’s more than a piece of glass and metal to cover the building.” Read More