This weekend, design firm Bade Stageberg Cox will transform Times Square with the help of nearly 50 reclaimed chairs painted taxicab yellow. The chairs will be arranged like theater seats and Times Square will be the stage. “As the plaza is occupied throughout the day, the chairs’ movement and rearrangement becomes a performance about the ways in which people inhabit the public realm and shape it to suit their needs,” said the firm in a statement. The installation is part of their Street Theater series, and coincides with New York City Design Week.
For the final installment of AN‘s New York Design Week Q+A series, we talked with Todd Bracher about his Nest and forthcoming Asa collections, his design philosophy, and inspirations. And Kevin Stark stopped in to visit, as well.
How did your collaboration with HBF come about?
I reached out originally to Kevin Stark a few years ago, who was the vice president of design at that time. I’ve been in the [design] business for 15 years but worked mostly overseas, so I wanted to find the right partner [stateside]. HBF entered my radar because they produce European craftsmanship; their products are really high quality. A year later a mutual friend reintroduced us and that ignited the relationship.