Video> Steve Jobs Reveals Apple Campus

Newsletter, West
Wednesday, June 8, 2011
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New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

Behold! The unveiling of Apple’s next product… the iBuilding. Okay, so it’s not a product, but it is their highly-anticipated new campus in Cupertino, California. Steve Jobs, wearing his trademark mock turtleneck and jeans, revealed the plans—with fancy, although somewhat grainy renderings—at yesterday’s Cupertino City Council meeting (watch the video after the jump).

According to several reports, the architect of the new complex, whose land Apple bought from Hewlett Packard, will be Norman Foster, but that hasn’t been formally announced.

A few highlights of the new design: Apple’s new HQ is shaped like a doughnut, a spaceship, or an iPod trackwheel. It’s clad in curved glass with a giant courtyard in the middle. While Apple plans to increase it’s employees from 9,500 to 13,000, it will reduce its surface parking by 90% (from 9,800 to 1,200) and most of the parking will be underground. The vast majority of campus is set aside for landscaping (with an estimated 6,000 trees).

According to Jobs, the building will generate its own clean energy using the grid as backup. Given how the council treated Jobs like a visiting god, it looks like the company should get the project passed. If it moves forward, the new campus is expected to be complete by 2015.

Watch Steve Jobs unveil the new HQ and see more renderings after the jump!

Quick Clicks> Apples, Trains, Fields, Banks

Daily Clicks, East
Friday, February 18, 2011
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Grand Central to get Apple but no glass cube. flickr/Randy Le’Moine

Apple takes another bite. Once famous for its oysters, Grand Central will now be known for its Apples. Cult of Mac reports that the computer giant plans to open their biggest retail outlet yet, which will, no doubt be as busy as Grand Central Station.

Read More

iToldya So

Other
Tuesday, March 10, 2009
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Now doesnt that look familiar? (Georgetown Metropolitan)

Now doesn't that look familiar? (Georgetown Metropolitan)

So it turns out they’ve finally approved designs for the Apple Store in Georgetown. As we speculated, Bohlin Cywinski Jackson came up with a perfectly appropriate glassy-historicist design, as they already have in places like Soho and Boston. Read More

The Apple Store Falls Far In Georgetown

East Coast, Other
Monday, January 12, 2009
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The once and future site of Apple Georgetown.

The once and future site of Apple Georgetown. (Google Street View)

While it is relatively old news that Apple (and ur-designers BCJ’s) efforts to build a new Apple Store in Georgetown are being foiled by a group of local preservationists–I first stumbled upon it on Apple Insider while reading reports from MacWorld–it was a Bloomberg report in today’s ArchNewsNow (h/t) that really got me thinking about the reality of such a store and just how it might take shape. Read More

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