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The collection was first unveiled on June 15 at Art Basel but makes its New York debut today, marking the start of a two-week preview (and pre-purchase) period before the line officially goes on sale in October. The launch was timed to coincide with the tail end of New York’s Fashion Week, with the idea that denizens of the runways might also be lured by a different kind of G-Star model, now posing in Vitra’s Meatpacking showroom.