The Bjarke Ingels Group (BIG) has begun assembling the pieces of its life-size LEGO House in Billund, Denmark. The wunderkind, himself, recently joined the LEGO Group’s brass (er, plastic?) for the ceremonial groundbreaking, which was really more of a brick-laying as six LEGO-shaped foundation stones were unveiled at the site. Imprinted on those stones were the words: “imagination, creativity, fun, learning, caring, and quality.”
According to LEGO, the 129,000-square-foot structure—which, duh is shaped like the little bricks—will offer both “hands-on” and “minds-on” experiences. Those experiences will be had within four separate “play zones.” For the more academic tots, the LEGO House will also present “the story of the family company including the development of the LEGO products, the LEGO brand and the LEGO Group.” Not as exciting, but still important.
“[LEGO House] will appear like a cloud of interlocking LEGO bricks that form spaces for exploration and exhibition for its visitors within,” Ingels said in a statement. “On the outside the pile of bricks form the roof of a new covered square as well as a mountain of interconnected terraces and playgrounds.”
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