Target Tosses Graves, Ending 13 Year Partnership

International, Ticker
Friday, February 10, 2012

After collaborating on dozens of products from tea kettles to toilet plungers, Minneapolis-based Target is ending its 13 year partnership with architect Michael Graves, according to the Star-Tribune. “Michael Graves was Target’s first and longest-standing design partner to date,” Stacia Andersen, senior vice president of home merchandising, said in a statement. “Together, we created an iconic product collection that expertly blended design with function.” A final Graves collection will debut in March and will be available through 2012. Graves was the first well-known designer to work with the discount retailer, and his products proved so successful that the company has since worked with numerous other product and fashion designers.

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One Response to “Target Tosses Graves, Ending 13 Year Partnership”

  1. Jerome Morley Larson Sr EAIA says:

    Michael Graves true genius was in these exquisite, playful sculptures of everyday objects— and brilliant of Target to commission brilliant design for ordinary objects at ordinary prices.— was it so successful that Target no longer feels the need for brilliant design?— or is it that all the executives have risen to their level of incompetence? — time to short the stock?

    Ron White is correct: “You can’t fix stupid!”

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