BIG Heart Gets a Second Chance in Times Square

Monday, February 6, 2012
(Courtesy BIG / Times Square Alliance)

(Courtesy BIG / Times Square Alliance)

Last year, BIG (Bjarke Ingels Group) got their heart broken by the Times Square Alliance, which chose a hula-hoop happy design by Freecell Studio for its annual Times Square Valentine’s installation. Now a spokesperson from the Alliance admits that they always “loved” BIG’s design and were willing to give it a second chance.  This year, the Alliance didn’t go online looking for love. Instead, they went back to a former flirtation, and chose BIG’s entry from last year, shunning the possibility of outside suitors.

BIG calls its 10-foot high glowing heart sculpture “BIG♥NYC.” The design affair was something of a ménage à quatre, with Flatcut (the fabricator),  Local Projects (the interaction designers), and Zumtobel (the lighting designers) pitching in on the effort. Four-hundred LED-lit acrylic tubes wrap a cube that bounds a suspended heart. Not surprisingly, when touched the heart grows brighter.

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