Seeper Projects Gehry

Tuesday, October 12, 2010
IAC Building projection by seeper. (Via Dan Ilic / Vimeo)

IAC Building projection by seeper. (Dan Ilic / Vimeo)

Friday night, Frank Gehry‘s Manhattan IAC Building was transformed into the canvas for a fantastical display of light by London-based artists seeper.  The video projection plays off the distinct angles of the IAC Building to create the illusion of three-dimensional transformation and playful animation.

“Our aim is to recreate a Victorian sense of magician-ship,” said Evan Grant, founder of, in a press release. “I love the IAC building, its stunning lines and immediate reference to water. It looks as if it’s about to set sail on the Hudson. The opportunity to make this structure take on a new ‘seeper’ form is an honor and a challenge.”

Seeper has undertaken other projection mapping projects across the globe, but this New York example represents one of the most ambitious projection mapping displays in the United States. The event marked the end of the Vimeo Festival, a celebration of global creativity.

Comedian Dan Ilic captured the display and appropriately posted it to Vimeo.

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