Zip over Apple’s under-construction headquarters and take a seat in its newly-unveiled auditorium

Newsletter, West
Tuesday, October 7, 2014
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Apple's auditorium pavilion (Poltrona Frau Group)

Apple’s auditorium pavilion (via Poltrona Frau Group)

The excitement over Apple’s new mega-campus in Silicon Valley continues to build. First, we got an aerial drones-eye-view of the under-construction Apple Campus 2 in Cupertino, California (check it out after the jump!). And now, we get to see the corporate auditorium where the company will show off its new products once complete in 2016.

Continue reading after the jump.

Zen-otaph: Steve Jobs and the Meaning Behind Apple’s New Campus

Newsletter, West
Thursday, December 29, 2011
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Aerial view of Apple's proposed new headquarters in Cupertino, California. (Courtesy Foster + Partners)

Aerial view of Apple's proposed new headquarters in Cupertino, California. (Courtesy Foster + Partners)

Apple’s new campus in Cupertino has left the design community a bit perplexed.

Back in September most of the architectural critics who weighed in on the issue expressed a one-two combination of shock and disappointment. Precisely because of Apple’s design bona fides and Sir Norman Foster’s involvement as the lead architect, they were expecting better. Christopher Hawthorne of the LA Times called it a “retrograde cocoon,” marking it down as a car-centric, “doggedly old-fashioned proposal.”

Continue reading after the jump.

Steve Jobs, 1955-2011: A Tribute from Norman Foster

International, Newsletter
Thursday, October 6, 2011
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Steve Jobs, 1955 - 2011.

Steve Jobs, 1955 - 2011.

The world learned last night of the untimely death of Apple mastermind Steve Jobs, who succumbed to a rare cancer he had been fighting for some time. Jobs’ architect, Norman Foster, was slow to acknowledge the commission of Apple’s new Cupertino, CA headquarters, but he was appropriately quick to offer his condolences. Below, read Foster’s tribute to the innovator who helped push the boundaries of both technology and industrial design.

Read Foster’s tribute after the jump.

Video> Steve Jobs Reveals Apple Campus

Newsletter, West
Wednesday, June 8, 2011
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New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

Behold! The unveiling of Apple’s next product… the iBuilding. Okay, so it’s not a product, but it is their highly-anticipated new campus in Cupertino, California. Steve Jobs, wearing his trademark mock turtleneck and jeans, revealed the plans—with fancy, although somewhat grainy renderings—at yesterday’s Cupertino City Council meeting (watch the video after the jump).

According to several reports, the architect of the new complex, whose land Apple bought from Hewlett Packard, will be Norman Foster, but that hasn’t been formally announced.

A few highlights of the new design: Apple’s new HQ is shaped like a doughnut, a spaceship, or an iPod trackwheel. It’s clad in curved glass with a giant courtyard in the middle. While Apple plans to increase it’s employees from 9,500 to 13,000, it will reduce its surface parking by 90% (from 9,800 to 1,200) and most of the parking will be underground. The vast majority of campus is set aside for landscaping (with an estimated 6,000 trees).

According to Jobs, the building will generate its own clean energy using the grid as backup. Given how the council treated Jobs like a visiting god, it looks like the company should get the project passed. If it moves forward, the new campus is expected to be complete by 2015.

Watch Steve Jobs unveil the new HQ and see more renderings after the jump!

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