Radii’s WTC Marketing Suite
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An abstract vision of the site’s future is also a high-tech marketing display.
As work at the World Trade Center site progresses steadily, a matryoshka-like replica of it has taken shape on the 10th floor of 7 World Trade. With a view of the construction below, the Silverstein Properties marketing suite occupies the same floor as the WTC architects’ annex offices, providing a tableau of the working architects as well as the completed site to prospective tenants of towers Two, Three, and Four. Scaled architecture studio Radii Inc. have been designing models of the site since its earliest phases, so Silverstein’s senior VP of marketing and communications approached Radii partners Ed Wood and Leszek Stefanski with his conceptual ideas for the diorama. “He wanted it to be big,” said Wood. “Our first questions was, ‘What are the ceiling heights?’”
The Public-Private Pit
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If you build it... Well, will ya? (D-Box/Courtesy Silverstein Properties)
The most recent deal to get the final pieces of the World Trade Center site off the ground was supposed to be, or so the players involved made it seem, the final one. No more handouts, no more delays. But as our colleague Eliot Brown over at the Observer points out, this is far from the first deal that has been brokered between the Port Authority and Silverstein Properties. It is in fact the fourth, and it quite possibly has brought the public’s total investment in the private portion of the site—to say nothing of such public expenditures as the $3.2 billion (formerly $2 billion) PATH station—to possibly $2 billion. “While the ultimate public tab may never come to be that high, what is clear is that the amount of public assistance for what is now to be two private World Trade Center towers with 4 million square feet is exceptional, and far more than ever advertised or anticipated when the rebuilding plan was sold to the public,” Brown writes. Read More
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