4,765 Hugs in Store for Supporters of Successfully Funded Marina Abramović Institute Kickstarter

East
Tuesday, September 3, 2013
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Rendering of MAI Visitors Observing Interior Performance Hall (Courtesy OMA)

Rendering of MAI Visitors Observing Interior Performance Hall (Courtesy OMA)

Marina Abramović owes 4,765 hugs to the supporters of her successfully funded $600,000 Kickstarter. Last month, the artist launched the online campaign to fund her own Marina Abramović Institute (MAI) in upstate New York, a performance center conceptualized as a laboratory that will be dedicated to the practice of long-durational performance art and the “Marina Abramović Method.” Project donations ranged from $1 to $10,000 and all donors are invited to receive a personal hug from the artist in a future performance event called “The Embrace.” With help from social media, celebrity interest, and a few encouragements from Abramović herself, the center surpassed its goal by more than $60,000 before the end of its month-long funding period this past Sunday.

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Unveiled> OMA Master Plan Wins Bogotá’s International Design Competition

City Terrain, International
Wednesday, August 28, 2013
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(Courtesy OMA)

(Courtesy OMA)

OMA has been selected to design the Bogotá Centro Administrativo Nacional (CAN) new civic center, situated at the heart of the city’s main axis, Calle 26. Steered by partner-in-charge Shohei Shigematsu, the 680-acre mixed-use design occupies a footprint as large as Washington, D.C.’s National Mall and will operate as the city’s government headquarters with intermixed residential, educational, retail, and cultural developments, all which encourage continuous activity within separate districts. The design intends to integrate civic and public life while connecting to local destinations.

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Visitors Become Performers at OMA’s Marina Abramovic Institute

East
Tuesday, May 8, 2012
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OMA's design for a 650-seat theater at the Marina Abramovic Institute for the Preservation of Performing Arts in Hudson, New York. (Courtesy OMA)

OMA's design for a 650-seat theater at the Marina Abramovic Institute for the Preservation of Performing Arts in Hudson, New York. (Courtesy OMA)

What makes the performing arts so thrilling is also what makes them so elusive—they are, by nature, ephemeral. Any documentation of a performance is only a pale reflection of what it’s like to be there in the moment. So when performance artist Marina Abramovic began to contemplate what her own legacy would be, she thought beyond biographies, retrospectives, or monuments and instead began to develop a method of generating the kind of experiences she valued, one that would allow her kind of performances to continue long after the artist was no longer present.

Starting in late 2014, “long duration” (six hours plus) performance pieces as well as facilities intended to initiate the public into performance art will be housed in the Marina Abramovic Institute for the Preservation of Performance Art (MAI) in Hudson, New York. The institute will occupy an old 20,000 square-foot theater that was purchased by Abramovic in 2007 and whose interior is being redesigned by Shohei Shigematsu and Rem Koolhaas of OMA.

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