Zaha Hadid Architects designed 16 bespoke polyurethane display units for fashion designer Neil Barrett’s shops.
Fashion designer Neil Barrett hired Zaha Hadid Architects to design a cohesive display concept for a new flagship store in Tokyo that could be easily rolled out to his other locations as well, which include four shops in Seoul and one in Hong Kong. The result had to be as sartorial as Barrett’s fashions, so Hadid’s team came up with the idea of cutting the displays for all of the stores from a single block of material. The concept resulted in 16 bespoke display elements, which all fit together like pieces of a puzzle.
“We wanted to design a project that always belongs together but offers a choice between different sizes,” said project architect Claudia Wulf. “The reason we designed a modular landscape is that we have extremely different area requirements [across all of the shops].” The units, which are carved from a solid unit, range in size from 13 1/2 feet by 13 3/4 feet to 4 feet by 6 feet. Paired, the units create a sinuous artificial landscape that unfolds across multiple display levels. The pieces can be grouped to suit the scale and space of each boutique, and display shoes, bags, or accessories just as easily. Read More
As East Asian cities continue to modernize and densify, monotonous and dehumanizing blocks tend to replace the finely-grained, small-scale architecture and urbanism such as Beijing’s Hutong, Tokyo’s small wooden houses, and Singapore’s traditional villages. These “urban ecologies that have evolved over the course of centuries,” as Dutch firm MVRDV explains, foster a social interconnectivity in these communities, forming the basis for a new exhibition currently on view in Seoul, South Korea.
Guy Horton, a frequent contributor to AN, here adds his thoughts on the still-steaming controversy over MVRDV’s twin towers.
MVRDV’s design for what they call The Cloud, a twin high-rise with a connecting “cloud” above the waistline, has resulted in an blitz of negative criticism. Americans who have never heard of the Dutch firm are now phoning and emailing threats and condemnation non-stop—some are personal threats aimed at individuals. They have even been called “Al Qaeda lovers.”
It must have been a rough day at MVRDV’s Rotterdam offices after their newly unveiled Cloud tower set to be built in Seoul, South Korea went viral in a bad way. MVRDV envisioned two towers shrouded in pixelated mist, but others saw the image of a plane hitting the World Trade Center in New York, half a world away. MVRDV released the following statement on their Facebook page along with an early conceptual drawing showing the inspiration for the tower, in a much more literal cloud:
A real media storm has started and we receive threatening emails and calls of angry people calling us Al Qaeda lovers or worse.
MVRDV regrets deeply any connotations The Cloud projects evokes regarding 9/11, it was not our intention.
The Cloud was designed based on parameters such as sunlight, outside spaces, living quality for inhabitants and the city. It is one of many projects in which MVRDV experiments with a raised city level to reinvent the often solitary typology of the skyscraper. It was not our intention to create an image resembling the attacks nor did we see the resemblance during the design process. We sincerely apologize to anyone whose feelings we have hurt, the design was not meant to provoke this.
Check out all of the renderings over here. What do you think? Is this too reminiscent of the Twin Towers? Do you see a cloud or an explosion frozen in time?