BMW Guggenheim Lab to Park in Berlin After All. Facing the possibility of anti-gentrification protests, the Guggenheim decided to cancel plans to bring the BMW Guggenheim Lab to the city’s Kreuzberg district. They have decided to bring the lab to the already gentrified Prenzlauer Berg instead, specifically the Pfefferberg cultural center, according to Spiegel online. “The decision to relocate the Lab was not an easy one, but we are very pleased to have so quickly confirmed such a suitable alternative and to continue the urgent and important discussions we have begun about cities, and specifically about Berlin, at the Pfefferberg site,” Richard Armstrong, director of the Solomon R. Guggenheim Museum and Foundation, said in a statement. Time will tell if the move will mollify critics and protesters.