Radii’s WTC Marketing Suite
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Jean-Pierre Mutti/Radii
An abstract vision of the site’s future is also a high-tech marketing display.
As work at the World Trade Center site progresses steadily, a matryoshka-like replica of it has taken shape on the 10th floor of 7 World Trade. With a view of the construction below, the Silverstein Properties marketing suite occupies the same floor as the WTC architects’ annex offices, providing a tableau of the working architects as well as the completed site to prospective tenants of towers Two, Three, and Four. Scaled architecture studio Radii Inc. have been designing models of the site since its earliest phases, so Silverstein’s senior VP of marketing and communications approached Radii partners Ed Wood and Leszek Stefanski with his conceptual ideas for the diorama. “He wanted it to be big,” said Wood. “Our first questions was, ‘What are the ceiling heights?’”
Models of Freedom
Models by Radii Inc. were the focus of a Fox News feature last night. (Photo: Photo Jock Pottle)
Fox News featured Ed Wood and Leszek Stefanski of Radii Inc. last night, giving viewers a behind the scenes glance at a craft little known outside of architectural circles. Wood explained the relevance of architectural models in the face of advances in computer animation. He noted that there is, perhaps, a kind of dishonesty to the flat screen. “The physical model allows freedom,” he said. It was a sound bite that no doubt gelled with Fox producers, who promptly posted the video to their “Rise of Freedom” website under the subtitle “Designing Freedom.”
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