BMW Guggenheim Lab to Park in Berlin After All.
Facing the possibility of anti-gentrification protests, the Guggenheim decided to cancel plans to bring the BMW Guggenheim Lab to the city’s Kreuzberg district. They have decided to bring the lab to the already gentrified Prenzlauer Berg instead, specifically the Pfefferberg cultural center, according to Spiegel online. “The decision to relocate the Lab was not an easy one, but we are very pleased to have so quickly confirmed such a suitable alternative and to continue the urgent and important discussions we have begun about cities, and specifically about Berlin, at the Pfefferberg site,” Richard Armstrong, director of the Solomon R. Guggenheim Museum and Foundation, said in a statement. Time will tell if the move will mollify critics and protesters.
Facing the possibility of anti-gentrification protests, the Guggenheim decided to cancel plans to bring the BMW Guggenheim Lab to the city’s Kreuzberg district. They have decided to bring the lab to the already gentrified Prenzlauer Berg instead, specifically the Pfefferberg cultural center, according to Spiegel online. “The decision to relocate the Lab was not an easy one, but we are very pleased to have so quickly confirmed such a suitable alternative and to continue the urgent and important discussions we have begun about cities, and specifically about Berlin, at the Pfefferberg site,” Richard Armstrong, director of the Solomon R. Guggenheim Museum and Foundation, said in a statement. Time will tell if the move will mollify critics and protesters.
Facing Threats BMW Guggenheim Lab Swerves Away from Berlin.
While the commercialization of museums raises eyebrows in some circles in America, in Germany such criticism is much more forceful and threatening. Activist groups have derailed the planned May 24th opening in Berlin of the BMW Guggenheim lab, according to Bloomberg News. They argued that the mobile lab–which debuted in New York and is traveling the globe, all bankrolled by the German luxury carmaker–would accelerate the gentrification of the Kreuzberg district. The Guggenheim has faced criticism for its sponsors and activities many times before, so this episode is not likely to spur much institutional reflection. According to the report, the Museum is currently shopping for a new host city.
While the commercialization of museums raises eyebrows in some circles in America, in Germany such criticism is much more forceful and threatening. Activist groups have derailed the planned May 24th opening in Berlin of the BMW Guggenheim lab, according to Bloomberg News. They argued that the mobile lab–which debuted in New York and is traveling the globe, all bankrolled by the German luxury carmaker–would accelerate the gentrification of the Kreuzberg district. The Guggenheim has faced criticism for its sponsors and activities many times before, so this episode is not likely to spur much institutional reflection. According to the report, the Museum is currently shopping for a new host city.
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