New plans for Chicago’s Purple Hotel site don’t have their predecessor’s color, in any sense of the word, but many may view the mixed-use “town center” plaza as the antidote to the site’s lurid history. The quirky midcentury hotel in suburban Chicago seemed to escape its fate last year when architect Jackie Koo drew up plans to save the vacant hotel and its divisive color scheme.
But demolition on the Purple Hotel in Lincolnwood, IL began late last month. Organizers of the village’s end-of-summer festival apparently raised $5,000 for the local library through sales of purple brick.
A rose by any other name may still smell as sweet, but what about a violet? Suburban Chicago’s Purple Hotel, rescued this Spring from dereliction and impending demolition, may change its name to complement its transformation under architects Koo and Associates. The firm solicited name suggestions via Facebook, looking for “something mid-century and fresh.” One early commenter declared, “Renaming the Purple Hotel will go over about as well as renaming the Sears Tower.”