BLOOM, The Olympic Design-Build Game

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Friday, August 24, 2012
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BLOOM

A 100 percent PET plastic garden grows in London

If you were fortunate enough to visit the London Olympics this summer and happened to walk through Victoria Park or the main quad at University College London (UCL) on your way to the games, then you experienced BLOOM, a big, bright, architectural garden created by complete strangers who gathered over the course of the two weeks to piece together 60,000 plastic game pieces, all dyed official Olympic hot pink. Designed by Alisa Andrasek and Jose Sanchez, two architecture professors from UCL’s Bartlett School of Architecture, BLOOM was selected by the Greater London Authority for a series of events and installations mounted in two locations during the games with a third location in Trafalgar Square to follow for the upcoming Paralympics.

Andrasek and Sanchez had been developing the idea for an open-ended, crowdsourced game that would encourage interaction between people in a large public space when the opportunity to be involved with the Olympics arose. The timing was perfect. Here was a moment in the city’s history when locals and tourists alike would be in the same location to celebrate athletics, and Andrasek and Sanchez hoped to capitalize on that spirit of camaraderie. The game starts with the pink game pieces, called cells. Each 16 inch-long cell is made of 100% PET plastic and has three points of entry, or notches used to connect the pieces together. Once Andrasek and Sanchez created a design for the cells, they were injection molded at Atomplast, a Chilean plastics fabricator that Andrasek and Sanchez had worked with previously. The cells are flexible, durable and can be bent and twisted into different configurations without warping or breaking. There were also several structural steel components on hand for using with the cells to build benches, tables, forts and other larger formations. Read More

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