Next time you are in Times Square, don’t be shy when you see a spotlight– no matter how lame your dance moves are, you are guaranteed an explosive roar of applause from an invisible, enthusiastic crowd of people as long as you are moving. (What a refreshing departure from the notorious American Idol jury.) This location-appropriate spotlight installation is an interactive public art work by Adam Frank, an installation artist and a product inventor, whose body of work “represents an ongoing investigation of light and interactivity.” His shadow-casting oil lamp, LUMEN, is one of the MoMA Store’s best-selling items.

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