Patrizia Moroso, art director at Moroso, recently chatted with AN about her impressions of ICFF, working with Patricia Urquiola, and the design house’s plans for New York Design Week.
What are your impressions of ICFF?
It is something very important for the U.S. and for New York. For me, around the fair and outside the pavilions, there’s a lot organized in town. The fair is growing. For example, Milan [Furniture Fair] has become so important these years. In Milano, we have something like 3,000 events around design week but this means that people are excited. Now, New York is becoming something like this. You have so much happening around it. The interest and the dialogue between the institutions and the companies and firms can carry on in and around the fair.
While it seemed as if almost every ceramic tile manufacturer at Cersaie was debuting a new line of faux wood grain textured panels, Patricia Urquiola, Creative Director of Mutina Ceramiche & Design, embraced the artisanal tradition of hand painted 20 by 20 cm decorative tile with her new collection, Azulej.