REX’s Joshua Prince-Ramus Unwraps His Approach to Facade Design

REX's Media Headquarters Buildings feature retractable sunshades based on a traditional Arab Mashrabiya pattern. (Courtesy REX)

REX’s Media Headquarters Buildings feature retractable sunshades based on a traditional Arab Mashrabiya pattern. (Courtesy REX)

Joshua Prince-Ramus, principal at REX, has a bone to pick with modernism and its legacy. “For the last 100 years, architecture’s been involved in a silly tension between form and function,” he said. While high modernism privileged function over form, some of today’s top designers argue that architecture is about aesthetics and not much else. REX has a different take: architecture, the firm claims, is both function and form. “We really believe that architecture can do things. It’s not just a representational art form,” said Prince-Ramus. “We talk about performance. Aesthetics are part of performance [as is function.]”

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Unveiled> SOM Designs Mashreq Bank Tower in Dubai

International
Wednesday, September 4, 2013
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(Courtesy SOM)

(Courtesy SOM)

Skidmore, Owings & Merrill (SOM) announced last week it would design a new headquarters for Dubai-based Mashreq Bank. The 32-story tower is “a quiet sculptural form within Dubai’s skyline,” SOM Design Director Ross Wimer said in a statement. Its L-shaped floor plate is cantilevered around an empty volume between the building’s eight-story podium and its top levels.

The building’s massing shields that courtyard from solar gain, while opening up views to Sheikh Zayed Road and the Burj Khalifa to the east. Executive offices occupy the top two floors, where the square floorplate resumes, with Mashreq’s Board Room suspended from an interior opening at the middle.

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