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BIG’s proposed observation tower in Phoenix. (Courtesy BIG)
Phoenix-based developer Novawest wanted a new signature project for the city’s downtown, an observation tower from which to admire the far-off mountain ranges and dramatic Southwestern sunsets, so Bjarke Ingels proposed to scoop out the spiraled negative-space of New York’s Guggenheim Museum rotunda and plant it 420 feet above downtown Phoenix. Ingels’ “Pin,” a 70,000 square foot observation tower is elegant in its simple form, a ball on a stick, indeed evoking some far away Gulliver on a real-life version of Google maps finding his way to the Sun Belt. In another light, Phoenicians could ostensibly see a larger-than-life Chupa Chup or an upended mascara brush, but that’s the beauty of pure form, right?