(Editor’s Note: FXFOWLE Architect’s PR head, Karen Bookatz, offers a brief, Instagrammed account of architecture and design highlights at Art Basel Miami Beach 2012.)
Don’t get me wrong: I love art and I love attending art fairs. They provide one a unique opportunity to see what’s fresh and new in the art and design industries—or whatever trade is being rep’d—every few months. For me, however, a booth is a booth is a booth. Art fairs must continue to find new ways of further distinguishing themselves or otherwise run the risk of conventionality.
What Frieze did last May with SO-IL’s tent design (and to a lesser extent, Bade Stageberg and Cox’s environmental design effort for The Armory Show 2012) was a major step in the right direction. Likewise, custom installations and collaborative efforts, while public relations/marketing ventures more than anything else, have proven to be undeniably effective in creating buzz and increasing visibility for the respective firm, artist, or collaborative. (This is why I was personally so adamant about my own firm’s presence—with an architectural installation/lounge project at the Miami Project art fair—at this year’s Basel.)
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At Miami Basel, a digitally fabricated pavilion marries classic origami techniques with advanced technology
For this year’s inaugural Miami Project Fair, the design team at FXFOWLE Architects, led by Sarah Gerber, created a temporary architectural pavilion, the FXFOWLE Lounge, from both cutting-edge technology and good-old-fashioned manual labor. The 24-foot-long pavilion embodies the “duality of this very high-tech and sophisticated fabrication and this very low-tech material and assembly process,” said designer Lucio Santos. Over the next few days, the sculpture will be housed in a lounge and bar area outfitted with beanbag chairs and a carbon fiber bar that FXFOWLE also designed for the event.
In past years, architects such as David Adjaye, Marc Fornes & THEVERYMANY, and Rachely Rotem and Phu Hoang (now of Modu), have designed temporary pavilions for Miami Basel—introducing their work to a wider audience. This project is “a first” Santos said, but this might be changing for FXFOWLE, which is trying to branch out on the digital side of architecture.