SHFT+ALT+DEL: August 3, 2012

Shft+Alt+Del
Friday, August 3, 2012
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Melissa Feldman has stepped into the role of East Coast Editor for Better Homes and Gardens magazine. Prior to this, Feldman was a freelance design writer whose work appeared in The New York Times, The New York Post, and Azure among other publications. She previously served as Senior Style Editor at House & Garden magazine.

Brien McDaniel was appointed Assistant Director of Communications at the Museum of Modern Art. Until July, McDaniel was the Director of PR for architecture firm FXFowle.

The Rhode Island School of Design has tapped Pradeep Sharma as dean of architecture. Sharma, who starts this fall, comes to Providence from the Bath School of Art and Design at Bath Spa University in England.

New York School of Interior Design has appointed David Sprouls as president of the college. Sprouls became Acting President in January, following tenures as Vice President for Enrollment Management and Director of Admissions for the school.

Venturi, Scott Brown and Associates has officially evolved to VSBA, with president and principal Daniel K. McCoubrey at the helm. McCoubrey leads the firm with principal Nancy Rogo Trainer.

 

 

 

Review> IIDA Explores the Client-Designer Relationship in “What Clients Want”

National
Monday, July 2, 2012
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What Clients Want.

What Clients Want.

At NeoCon this year, IIDA (International Interior Design Association) presented copies of What Clients Want, the first-ever study of the client/designer relationship told from the point of view of the client, written and edited by Melissa Feldman, IIDA’s executive vice president. IIDA CEO Cheryl Durst called it “a groundbreaking account of how some C-suite executives have been able to alter their companies’ destinations through design [by] firms who got inside their corporate DNA and pushed them to be better.”

Durst is referring to companies like Autodesk, The Cosmopolitan of Las Vegas, the Cowboys Stadium, and Facebook, which enlisted the services of Primo Orpilla and Verda Alexander of Studio O+A, a husband and wife duo who have designed interiors for a roster of “techie brands” like Aol, eBay, Microsoft, and PayPal. In 2008, O+A was commissioned to consolidate Facebook’s spread of ten office buildings in Palo Alto, California, and merge them into Hewlett Packard’s former HQ. Studio O+A credits the extensive research they conduct on potential clients prior to any design work for landing the gig.

Continue reading after the jump.

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