SOFTlab creates a flowery vortex for a New York City couture shoe shop

Melissa We Are Flowers (Courtesy SOFTlab)

Melissa We Are Flowers (Alan Tansey Photographer / Courtesy SOFTlab)

Forget about the Sharknado, New York–based designers at SOFTlab have created a vortex of flowers that has taken over one Manhattan shoe store, bringing SOFTlab’s signature parametric forms to the modern shoe brand, Melissa. The Soho store already grabbed design headlines when it opened its flagship location decked out in a custom-fabricated Corian interior by architecture firm Eight and Associated Fabrication. This latest design intervention is part of Melissa’s “We Are Flowers” campaign that used organic shapes and colors to inform its shoe line.

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