A Dieter Rams Design, Stays Designed

Dieter Rams and his 606 Universal Shelving System at the Vitsoe Showroom.

When Dieter Rams enters a new country, he doesn’t like to call himself a designer. Instead, the world famous German industrial designer writes “architect” on his passport entry card. In fact, it was as an architect in the early 1950s that Rams got his start building additions and installations for a little known German manufacturer just starting up, named Braun.

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