4,765 Hugs in Store for Supporters of Successfully Funded Marina Abramović Institute Kickstarter

East
Tuesday, September 3, 2013
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Rendering of MAI Visitors Observing Interior Performance Hall (Courtesy OMA)

Rendering of MAI Visitors Observing Interior Performance Hall (Courtesy OMA)

Marina Abramović owes 4,765 hugs to the supporters of her successfully funded $600,000 Kickstarter. Last month, the artist launched the online campaign to fund her own Marina Abramović Institute (MAI) in upstate New York, a performance center conceptualized as a laboratory that will be dedicated to the practice of long-durational performance art and the “Marina Abramović Method.” Project donations ranged from $1 to $10,000 and all donors are invited to receive a personal hug from the artist in a future performance event called “The Embrace.” With help from social media, celebrity interest, and a few encouragements from Abramović herself, the center surpassed its goal by more than $60,000 before the end of its month-long funding period this past Sunday.

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Marina Abramović Kickstarting OMA’s Experimental Performance Center in Upstate New York

East, Newsletter
Friday, August 9, 2013
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In OMA’s design, the current facade of the Hudson building will be integrated into the proposed Marina Abramovic Institute for the Preservation of Performance Art. (Courtesy OMA)

The clock is currently ticking on fundraising for Marina Abramović’s proposed Marina Abramović Institute for the Preservation of Performance Art (MAI), a performance art center designed by Rem Koolhaas’ OMA. The facility is planned to be set in a former theater in Hudson, New York. On July 26th, the artist launched a $600 thousand Kickstarter campaign to fund the institute she hopes will develop new forms of the long durational—six hours or more—performance art she is famous for.

Continue reading after the jump.

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