New Life Comes With New Name for Purple Hotel

Midwest
Thursday, August 23, 2012
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Lincolnwood's Purple Hotel, celebrated in a mid-century postcard. (Courtesy Koo & Associates)

Lincolnwood’s Purple Hotel, celebrated in a mid-century postcard. (Courtesy Koo & Associates)

A rose by any other name may still smell as sweet, but what about a violet? Suburban Chicago’s Purple Hotel, rescued this Spring from dereliction and impending demolition, may change its name to complement its transformation under architects Koo and Associates. The firm solicited name suggestions via Facebook, looking for “something mid-century and fresh.” One early commenter declared, “Renaming the Purple Hotel will go over about as well as renaming the Sears Tower.”

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