4,765 Hugs in Store for Supporters of Successfully Funded Marina Abramović Institute Kickstarter

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Tuesday, September 3, 2013
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Rendering of MAI Visitors Observing Interior Performance Hall (Courtesy OMA)

Rendering of MAI Visitors Observing Interior Performance Hall (Courtesy OMA)

Marina Abramović owes 4,765 hugs to the supporters of her successfully funded $600,000 Kickstarter. Last month, the artist launched the online campaign to fund her own Marina Abramović Institute (MAI) in upstate New York, a performance center conceptualized as a laboratory that will be dedicated to the practice of long-durational performance art and the “Marina Abramović Method.” Project donations ranged from $1 to $10,000 and all donors are invited to receive a personal hug from the artist in a future performance event called “The Embrace.” With help from social media, celebrity interest, and a few encouragements from Abramović herself, the center surpassed its goal by more than $60,000 before the end of its month-long funding period this past Sunday.

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