LEGO Architecture has released a new box set—and from the looks of it, this isn’t your grandmother’s architectural plaything. The new LEGO set is not the usual plastic-brick model of Rockefeller Center or the Empire State Building. No, this new set is cutting-edge. It goes where no other LEGO box set has gone before: it’s a replica of an icon so iconic that it doesn’t even exist yet. It’s a limited-edition replica of the Bjarke Ingels–designed LEGO Museum in the company’s birthplace of Billund, Denmark.
On August 1st, LEGO released a new kit in its series of building block design sets marketed specifically to architecture enthusiasts. LEGO’s Architecture Studio Kit, from its Architecture Series of adult-catered building sets, consists of 1,200 all white and translucent plastic bricks but no instructions. The free-for-all kit is endorsed by MAD Architects of Beijing and comes with a guidebook of architecture building exercises. Michael Bleby of Business Review Weekly writes that this set “is the first in the range to focus on creativity and architectural principles, rather than a specific architectural icon.” A modernist’s dream that costs significantly less than others within the series, LEGO may possibly have caught onto a new niche market. Especially when reviews thus far of the landmark-specific Architecture Series have been mixed from architects and enthusiasts alike.