Marketplace had a downright enlightening segment the other day about the potential and peril of using sustainability as a tool for economic development. New York and Chicago have been doing this with some success, and now Cleveland’s mayor wants in on the act. But instead of simply promoting sustainability through tax credits, development bonuses, and mandates, Frank Jackson took a clever approach, saying whomever built a LED plant in the depressed Rust Belt city would get the contract to outfit it with all its civic lighting needs. It was a brilliantly shrewd move, until it all fell apart. Listen in to find out what happened.
A couple of months ago we introduced you to the W Hotel in Hollywood, a collaboration of some of the leading design talent in LA. One of those firms, Sussman Prejza, just sent us a video that shows off their all-important fiery red and multi-colored “W” signs, seen throughout the building. In addition to the behemoth 35-foot-tall W on top of the hotel, the firm designed a slew of animated signs, which sparkle thanks to LED’s, red and/or crystalline filters, and faceted, laser-cut acrylic surfaces. The signs vary from 2.5 to 5.5 feet tall and are programmed with their own dedicated control computer, 10 network switches, 61 power supplies and over 24,000 LEDs. And you thought all that Hollywood sparkle was simple, didn’t you?