Selling Via Verde
About 40 co-op units are still available at Via Verde. (Courtesy Phipps Rose Dattner Grimshaw)
Who wouldn’t want buy into an eco-conscious, sustainable, and affordable apartment building whose Grimshaw/Dattner-designed architecture received rave reviews on the front page of the New York Times? With more than 40 of the 75 co-ops still available at Via Verde, the gang at developer Jonathan Rose Co. and Dattner are giving the project the full media push. Jonathan Rose’s Ari Goldstein and Dattner’s Bill Stein were on New York 1 this morning promoting the design and high living standards. The 151 rental units of this muli-income complex were snapped up right away. But while the co-ops sales aren’t exactly flagging, they’re not exactly flying off the shelves in this economy.
Who Designed These Buildings?
On Friday, the prolific New York Times metro reporter Jennifer 8. Lee, whose beat seems to include everything from fortune cookies to urban planning, covered a new mixed supportive and moderate-income housing development in Harlem, co-developed by the Fortune Society. Unfortunately for the architects involved, she misattributed the design of the project, and of another recent affordable housing development in Harlem, David and Joyce Dinkins Gardens, to the other co-developer, Jonathan Rose Companies. Read More
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