Berlin’s Museum der Dinge (Museum of Things) is home to the Werkbundarchiv, a collection of objects produced from 1907 up until the midcentury by the Deutsche Werkbund (German Work Federation), an association of artists, architects, designers, and industrialists. Even though the Werkbund is attributed with being the precursor of Modern architecture and industrial design and had a significant influence on the Bauhaus school, it wasn’t a creative movement, but a state-sponsored initiative to pair traditional crafts with mass production techniques to gain a competitive edge in manufacturing everything – as their motto states: Vom Sofakissen Zum Stadtbau (from sofa cushions to city building).
The collection is as fascinating as it is overwhelming, packed to the gills with objects that are rightfully described by the museum’s curators as “designed by very famous artists and anonymous designers, individual pieces and mass production, functional and puristic objects and so-called ‘error in taste’ or ‘Kitsch,’ substantial ‘honest’ things and material surrogates, branded articles and no-name products.”
At NeoCon this year, IIDA (International Interior Design Association) presented copies of What Clients Want, the first-ever study of the client/designer relationship told from the point of view of the client, written and edited by Melissa Feldman, IIDA’s executive vice president. IIDA CEO Cheryl Durst called it “a groundbreaking account of how some C-suite executives have been able to alter their companies’ destinations through design [by] firms who got inside their corporate DNA and pushed them to be better.”
Durst is referring to companies like Autodesk, The Cosmopolitan of Las Vegas, the Cowboys Stadium, and Facebook, which enlisted the services of Primo Orpilla and Verda Alexander of Studio O+A, a husband and wife duo who have designed interiors for a roster of “techie brands” like Aol, eBay, Microsoft, and PayPal. In 2008, O+A was commissioned to consolidate Facebook’s spread of ten office buildings in Palo Alto, California, and merge them into Hewlett Packard’s former HQ. Studio O+A credits the extensive research they conduct on potential clients prior to any design work for landing the gig.