A giant ice heart by Moorhead & Moorhead will be installed in Times Square next Thursday. (Courtesy Moorhead & Moorhead)

With Valentines Day barely a week away, the Times Square Alliance is eschewing flowers and candy yet again. Instead, they’re sending New Yorkers a giant designer valentine for the second year in a row, as Moorhead & Moorhead will stage an installation adjacent the TKTS Booth beginning next Thursday. For the inaugural effort, Gage/Clemenceau created a laser-cut heart as flashy as the surrounding billboards. This year’s entry is rather more demur, as Granger Moorhead explained. “We looked at last year’s entry, ‘Two Tons of Love,’ and, well, at the end of the day you’re just left with two tons of stuff, not to knock that project,” Moorhead said. “We didn’t want to do something that would be there at the end. We wanted something more ephemeral.” (more…)