Gensler Goes Hollywood with “Vertical Campus”

The 14-story Icon at Sunset Boulevard will house office space for creative and entertainment professionals. (Courtesy Gensler)

The 14-story Icon at Sunset Boulevard will house office space for creative and entertainment professionals. (Courtesy Gensler)

Hudson Pacific Properties is banking on the continued appeal of Hollywood office space with its Icon at Sunset Bronson Studios, a 14-story tower designed by Gensler. Targeting creative professionals, Icon reconfigured the suburban campus typology for an urban setting. Gensler associate Amy Pokawatana called the development a “vertical campus,” blending “work, relaxation, and recreation.” Part of a $150 million studio expansion, the project takes its cue from a six-story building the developer finished on the Sunset Gower Studios lot in 2008.  Read More

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