Trade shows are no longer simply product exhibitions: Education and networking sessions have become essential components to a show’s success. Coverings has expanded this formula to include installation vignette’s that, built over the course of four days during the show, demonstrate the versatility and variety of applications for ceramic tile. The Installation Design Showcase has paired four local, Atlanta-based design firms with four installation teams that have achieved the National Tile Contractors Association (NTCA) Five Star Recognition, and have been certified by the Ceramic Tile Education Foundation. Now in its fifth year, the teams will produce a bar/lounge; a hotel lobby; an in-patient room in a women’s birthing center; and a master bathroom, all designed to demonstrate the design possibilities of tile and stone.
“These rooms are not all settings in which you would necessarily expect to see tile,” said Bart Bettiga, executive director, NTCA. “Above all, the Showcase highlights just how important the ongoing designer/installer partnership is to a successful project. Bringing the field to life in this way is another example of what makes Coverings a unique and valuable experience.”