Zeilgalerie Media Facade: 3deluxe

Fabrikator
Friday, August 26, 2011
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The glass and aluminum facade is illuminated by 42,000 white LEDs (Emanuel Raab)

Frankfurt’s Zeil gets another facelift with an ever-changing media installation

The Zeil is Frankfurt’s main shopping district, a pedestrian-only street bordered by two large plazas. In 2009, Massimiliano Fuksas’ vortex-clad Mab Zeil mixed-use center brought a new face to the street. Not to be outdone by its neighbor, the Zeilgalerie shopping mall began its own facelift the same year. Designed by Wiesbaden, Germany-based interdisciplinary collective 3deluxe, its LED-illuminated black facade brings a new sense of unity to the street and was recently given the Red Dot 2011 design award in the category of Information Design/Public Space.

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