On Tuesday night AN, Gensler and the California Real Estate Journal (CREJ) hosted our panel discussion, Upending The Downturn at the Poliform showroom in Beverly Hills. Participants did their best to keep the tone positive, and suggested tips for surviving, and even excelling, during the recession and beyond. Most hinted that we’re almost out of the woods. Potential bright spots for architects and builders included affordable housing, government work (including slowly-moving stimulus-related projects), sustainable projects (including work in LA’s new Clean Tech corridor), health care, and design/build . Some even suggested that small projects are getting financing, and that larger ones should by the end of the year. The recession, one panelist pointed out, will be announced officially over in September. What?? And more good news: co-moderator Jennifer Caterino of the CREJ, noted that according to the Commerce Department US Construction spending rose .3 percent in June. What’s next? Constant sunshine? Oh yeah, it’s LA. There is constant sunshine.
OK, it’s time to start doing something about this economic debacle. Next Tuesday, August 4, in Los Angeles, AN, The California Real Estate Journal, and Gensler will be co-hosting a panel to devise ways for SoCal firms to cope with the downturn. Topics will include finding architectural projects, exploiting creative measures like design-build, shaking loose financing, and securing public money and jobs, among other things. The panel will include Larry Scarpa of Pugh+Scarpa; Rob Jernigan of Gensler; Dan Rosenfeld of development firm Urban Partners (and Deputy for Economic Development to LA Supervisor Mark Ridley-Thomas); Cecilia Estolano, CEO of the LA Community Redevelopment Agency; Denise Bickerstaff of real estate consulting firm Keyser Marston Associates; and Jerry Neuman of real estate law firm Allen Matkins Leck. The event will take place at 6 pm at Poliform, 8818 Beverly Blvd. Networking, of course, to follow. Don’t miss this chance to pull yourself up by your bootstraps!
AN’s California Editor Sam Lubell will be hosting a panel about the creation of new and unconventional design at Gensler and USG’s Design Process Innovation Symposium this Saturday at 10:55 a.m. at the A+D Museum. Panelists will include none other than Gaston Nogues, of inventive Silver Lake architecture/art installation/sculpture firm Ball Nogues; Matthew Melnyk, of the omnipresent and hyper-advanced design and engineering firm Buro Happold; Richard Whitehall, whose firm, Smart Design, patterns everything from cool-looking thermometers to Serengeti sunglasses; Scott Robertson, a creator of ultramodern, books, bikes, and even the cars used in video games; and Tali Krakowsky, of Imaginary Forces, who co-designed the flashy set for this year’s Victoria Secret fashion show. Another talent-loaded panel, at 2:30 p.m., will be hosted by KCRW and Dwell’s Frances Anderton.
Tickets ($70, $45 for students) are still available: visit http://www.gensler.com/xtr/dpi2/