Mexico City Design on the Menu at Brooklyn Taqueria

East
Friday, August 20, 2010
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Mexican artist and engineer Ricardo Cid adapted the vintage "rotulo dorado" process for a latter-day Brooklyn cantina. (Courtesy Ricardo Cid)

The restaurant La Superior in Williamsburg, Brooklyn is small place with very high standards. Not only does it have the best tacos and salsa in the five boroughs, but its low-cost décor features design elements by Mexican engineer/designer Ricardo Cid that are as exciting as the food. Cid, from Mexico City, claims he always wanted to be an artist but one that used “different and more complicated tools and calculations,” so he studied engineering at Mexico City’s UNAM. The university gave Cid a research grant, and he used the money to move to New York City and begin an independent research practice focusing on “old and lost methods of Mexican manufacturing,” and adapting them to new materials when the old ones could not be found. Read More

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