Facade Expert Francisco Gonzalez-Pulido on the Perils of Homogenous Design

Leatop Plaza in Guangzhou, China. (Courtesy JAHN)

Leatop Plaza in Guangzhou, China. (Courtesy JAHN)

According to Francisco Gonzalez-Pulido, president of Chicago-based JAHN, contemporary facade design neglects one of the building envelope’s foremost responsibilities: storytelling. “There is a focus now on using the building massing to convey the key message,” he said. “However, I think it’s through the facade that we can bring a more compelling narrative about how the building functions.” As an example, Gonzalez-Pulido pointed to Mies van der Rohe’s One IBM Plaza, which he can see from his office. “When you look at the mechanical floors, they’re treated differently,” he said. “In the lobby, the glass is different. This is actually the responsibility of the facade—it’s more than a piece of glass and metal to cover the building.” Read More

Video> Facade design experts discuss sustainability, energy efficiency

Today’s facade designers cannot afford to ignore the question of sustainability, and in particular energy efficiency. James O’Callaghan (Eckersley O’Callaghan), William Logan (Israel Berger & Associates), and Will Laufs (LaufsED) sat down with our partners at Enclos during April’s facades+ NYC conference to talk about the push and pull between aesthetics and environmental performance in building envelopes. Top AEC professionals will continue the conversation at facades+ Chicago on July 24–25. For more information or to register, visit the conference website. Early Bird registration ends June 29.

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