Post-Recession, Las Vegas’ Builders are “Cautiously Aggressive”

Las Vegas is bouncing back from the recession with new construction, including Gensler's 2013 renovation of The AXIS Theater inside Planet Hollywood. (Ryan Gobuty for Gensler)

Las Vegas is bouncing back from the recession with new construction, including Gensler’s 2013 renovation of The AXIS Theater inside Planet Hollywood. (Ryan Gobuty for Gensler)

“It’s a fun time in Vegas right now, with the economy up,” said Beth Campbell, principal and managing director of Gensler’s Las Vegas office. Downtown is being reborn, thanks in no small part to Zappos CEO Tony Hsieh’s multi-million dollar investment. The Strip, too, is booming—see the High Roller observation wheel, which opened on March 31. At the same time, the spendthrift breeziness of the pre-recession years is gone. “Everyone is coming back to life, but with a refined focus and purpose,” said Campbell. “I would say the clients and developers are cautiously aggressive…they still want to grow, still want to reach for the sky…But they’re really focused on how they’re applying [their money] to make these projects happen.”

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