ground breaking: chinese “ghost mall” city gets another mega-mall

International
Friday, August 2, 2013
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Dongguan International Trade Center (Courtesy 5+Design)

Dongguan International Trade Center (Courtesy 5+Design)

In 2005, the doors to the New South China Mall first opened, promising a new age of Chinese consumerism and signaling the rise of the middle class. Located outside Dongguan, an industrial city located in the rapidly-growing Pearl River Delta with a population comparable to New York’s, the nearly 10 million-square-foot mall was the largest in the world in terms of leasable space. The developer, Chinese instant noodle tycoon Alex Hu, expected 100,000 daily shoppers, but the crash-strapped factory workers who populate the nearby metropolis never bothered to make the  2.5-hour trek to the overgrown shopping center, and so 8 years later 99 percent of the mall’s 2,350 retail outlets are still vacant. In the wake of this failure, a new developer, the Dongguan Minying Real Estate Development Company, has hired California-based architecture firms 5+Design and SWA to design yet another mega-sized mall in the rapidly growing city, this time with a few important adjustments that the team hopes will make their project a success.

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