Video> Fly Through the New Broad Museum
Public lobby at The Broad (Diller Scofidio + Renfro)
Yesterday, Sam Lubell detailed The Broad Foundation’s much-anticipated LA museum complete with all the renderings. Now, we have a video fly-through of the new Diller Scofidio + Renfro-designed space and isn’t it something! You can really start to appreciate the porous nature of The Broad‘s structural concrete “veil” and the views inside and out it will offer. You also gain a sense of its street presence sitting alongside Frank Gehry’s Disney Hall, which appears rather large in comparison. What do you think?
Thursday is D Day for Broad Museum
Site of the museum, on LA's Grand Avenue.
Finally. The design for Eli Broad’s new contemporary art museum in Downtown LA, designed by Diller Scofidio + Renfro, is being unveiled on Thursday, according to a press release sent out today. The event will take place at 11:00 am at Walt Disney Concert Hall (next to the new museum site), giving us lazy journalists plenty of time to make it. According to the release, the museum will be “home to the worldwide headquarters of The Broad Art Foundation,” and will provide a home for Broad’s collection of more than 2,000 works by 200 artists. Since the museum saga has dragged out over several years between several cities, and because he’s hired one of the country’s top architects, Mr. Broad has done an excellent job of building our expectations. Hope it’s good!
Broad Fatigue.. Or not?
Now that downtown LA has tossed its hat into the ring to compete for Eli Broad’s new contemporary art museum, we’ve finally reached Broad saturation. Broad has gotten the cities of Santa Monica, Culver City, and Beverly Hills to also compete for the museum, assuring that he gets the sweetest of sweetheart deals. Meanwhile, he basically controls most of the major public architecture and art in the city. There’s now the Broad Stage in Santa Monica, the Broad Contemporary Art Museum in Miracle Mile, the Broad Art Center at UCLA, as well as MOCA (bailed out and greatly influenced by Broad), the LA High School For the Performing Arts (largely funded by Broad), Disney Hall (pushed and funded by Broad), and the Grand Avenue Project (also largely supported by Broad). Phew. It’s great to have a guiding hand and all, but GEEZ! Ok, we promise not to mention the name Broad again. Until at least tomorrow…
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