Shift_Design’s Philly Shake Shack Green Wall
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A temporary installation spruces up the burger stand’s site ahead of its summer opening
Two years ago, Mario Gentile founded Phildelphia-based Shift_Design after being laid off from Peter Marino Architects. With an infant son in tow, he began to design and manufacture a range of systems for outdoor garden environments. The company was part of the GoodCompany incubation program for socially responsible products and will complete a green roof, living wall, and rainwater harvesting system at the Urban Outfitters headquarters at the Philadelphia Navy Yard in September. They are also working with Philadelphia’s Water Department to design new stormwater-collecting planters. Though functional and environmentally minded, the group’s work has a lighthearted appeal for urban environments—something that’s apparent in its newly completed installation at the construction site of Danny Meyer’s first Philadelphia Shake Shack, scheduled to open this summer.
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