Alphabet Soup: Architecture Firm Acronyms Gone Wild

Eavesdroplet, Midwest
Monday, February 17, 2014
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(Beanbag Amerika / Flickr)

(Beanbag Amerika / Flickr)

What do architects, attorneys, and accountants have in common? Naming firms after themselves. Architecture firms are some of the worst offenders and Eavesdrop is constantly consulting Wiki to figure the names behind those initials. After decades of ego, leadership changes, and acquisitions, one would think that global design would be dominated by a firm called SOMHOKBKLMNOP.

So it should not come at any surprise that St. Louis–based HOK recently acquired the New York and Shanghai offices of hospitality firm BBG-BBGM. Eavesdrop refuses to do any research on the provenance of that cluster of initials, but, luckily, it appears the combined firm will just be HOK. BBG should add an impressive, high-end roster of clients—think St. Regis and Peninsula hotels—to HOK’s portfolio of marquee projects.

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