Architectural Desserts: Coolhaus Expands with Bricks & Mortar
(Andrew Echevarria)
Everybody’s favorite ice cream sandwich comes from the Coolhaus ice cream truck, where you can stuff your face with cleverly-named creations like Mies Vanilla Roe and ponder how Rem Koolhaas’ name ever got made into a dessert brand. Now Coolhaus’ owners, architects Freya Estreller and Natasha Case, who are opening Coolhaus trucks across the country and have even helped design a dog treat truck, have set up a permanent store in Culver City. The storefront abstractly references their trucks, from corrugated rubber that wraps around the service area to a windshield/menu to chrome detailing throughout. If you’re really ambitious you can buy make-at-home Coolhaus kits including hand-packaged dough and pints of ice cream, but you probably won’t be able to wait that long.
Coolhaus Branches Out Doggie Style
The Phydough truck premiered at the Americana at Brand in Glendale
Our favorite mobile, architecture-loving ice cream sandwich maker, Coolhaus, has added another truck to its growing arsenal. But this time the treats aren’t for humans. The new truck, Phydough, sells gourmet dog treats, ranging from duckfat-flavored biscuits to foie gras doggie ice cream.
Yes, this is no joke. Coolhaus founders Natasha Case and Freya Estreller started as consultants on the project—overseen by Patrick Guilfoyle, owner of Burbank-based doggie daycare Doubledog Dare Ya, which as far as we know is one of the world’s only dog kennels located in a contemporary-style home—but are now helping to operate the truck as well.
And world domination is on the horizon. Read more.
In da COOLHAUS
What happens when an ice cream-obsessed design writer meets two ice cream slinging architects? She makes a video! Our dear friend, colleague, and (now) hero Alissa Walker (aka Gelatobaby) recently swung by the COOLHAUS truck, where she chats with the two proprietors about the inspiration, construction, and popular explosion of their architecturally delicious desserts. One Cinnamoneo, please! (To find out where the truck’ll be, follow COOLHAUS on Twitter.)
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