e+i studio of New York won a design competition for their concept of a trade show pavilion made entirely from Italian tile.
Crafting a memorable and intimate environment within voluminous convention halls can be a daunting challenge. To establish a meaningful presence in such environs, Ceramics of Italy tapped into the A&D community with a competition in 2012 for unique booth designs to showcase the products of its manufacturers. Piazza Ceramica, designed by e+i Studio and fabricated by A&M Production, won the competition. Its proposal was installed at the Coverings Tile and Stone trade show in 2012 and 2013. Inspired by Italy’s social culture, architects Ian Gordon and Eva Perez de Vega used the idea of a public space to showcase tiles produced in Italy for a bespoke, modular pavilion that houses a multi-function program of a café, information kiosk, and restaurant.
The design utilizes a topographical approach to build up the pavilion’s perimeter with seating and display installed product. “From the beginning, we started to look at the topography in a series of parametric studies to determine the optimal stair/riser ratio to integrate the substructure of the two mounds,” said Perez de Vega. “From there, we wanted color to be an important component to showcase the qualities of the tile to transition smoothly from intense greens to reds to whites.” Read More