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The kaleidoscopic pop-up shop marks the grand opening of the second annual BOFFO Building Fashion event (Evan Joseph)

Mirrored acrylic and strategic lighting transform a temporary space at 50 Walker Street in New York

A collaboration between Nicola Formichetti, fashion director for Lady Gaga and creative director for Mugler, and Gage/Clemenceau Architects, launched Boffo Building Fashion’s second annual installation series on September 8. A reflection, literally, of Formichetti’s work, the two-week installation is a kaleidoscope of nearly 600 mirrored facets that create a 360-degree reflective environment in which to showcase limited edition Mugler fashions and other merchandise from emerging designers. With help from the series’ sponsors and the fabrication lab at Yale, where Mark Foster Gage is an assistant dean, the design team created a new way to see the store’s stock by “dematerializing the fashion into a pattern on the walls,” said Gage.
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