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Ronan and Erwan Bouroullec‘s “Quiet Motion,” Salone del Mobile, Milan, April 2013. (Courtesy Bouroullec)
At Salone del Mobile in April, French designers Ronan and Erwan Bouroullec demonstrated what it’s like to take a spin in a BMWi. Quiet Motion, the Bouroullec brothers’ interactive interpretation of the sustainable electric car brand, was an installation open for visitors to climb onto revolving platforms to relax as the world leisurely passed around them.