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Memory Cloud embodies Texas A&M tradition with an active matrix of animated LEDs. (Courtesy Metalab)
Re:site and Metalab’s site-specific installation for Texas A&M’s 12th Man Memorial Student Center uses 4,000 networked LEDs to create an animated display that speaks to tradition as well as to the future.
The Corps of Cadets. Kyle Field. The 12th Man. Reveille. Texas A&M has more than a few strong traditions, most of which are centered around and given expression by the university’s football games and its alumni’s illustrious history of military service. At the same time, the school is well known for its robust and forward thinking science and engineering departments. Both of these characteristics factored into the conception for a permanent sculpture to inhabit A&M’s new Memorial Student Center (MSC). Created by art collaborative RE:site and design and fabrication studio Metalab (both located in Houston) the sculpture, titled Memory Cloud, is a chandelier of 4,000 white LEDs that are animated by two distinct feeds: one derived from archival footage of the Fightin’ Texas Aggie Band, the other from live infrared cameras that monitor people passing through the center’s atrium.
“To interpret tradition visually we thought of moving patterns of people,” said Norman Lee of RE:site. “A&M has a strong marching band. If you remove the specifics of what the band is wearing and focus on the movements, they’re the same from 1900 to now. Once you reduce the figures from archival footage to silhouette patterns, you can’t identify the different points in time. Time and space collapse and bring together the school’s tradition in visual terms.”