Slideshow> New Renderings of Rufus, Amazon’s Seattle Campus
Since AN first looked at the proposed design for Amazon’s three-tower complex in the Denny Triangle neighborhood in Seattle last May—and after feedback from the Seattle community and meetings with the Design Review Board over the summer—NBBJ has released new renderings. And the project now has a nickname—Rufus—a nod to the late “Amazon dog,” a Corgi who kept employees company in the office since the early days.
In response to recommendations, the evolved design includes updates to elevations, details along the lower stories, weather protection, and open spaces. Facades are asymmetrical, stepped, and diverse. In a skin study, the office tower on the southeast Block 14 sports a façade of operable windows, glass, pre-finished metal panels and gold accent trim, which connects to the neighboring meeting center via a sky-bridge. Other perspectives reveal glass curtain walls on the six-story meeting center, leaving the auditorium and stairwell exposed. On Block 19, to the southwest, a covered walkway would provide protection during Seattle’s rainy winter months. There are retail storefronts on the lower levels, which will augment the outdoor public parks and plazas.
First Look at NBBJ’s New Amazon Complex in Seattle
The largest development proposed in the history of downtown Seattle—an approximately 3 million square-foot headquarters for Amazon—may take eight years to complete. Project details presented at a recent downtown design review committee meeting revealed that Amazon’s glassy three block project, designed by NBBJ (designers of the recently-c0mpleted Gates Foundation, also in Seattle), will be built in three phases of two to four years.
Amazon’s Seattle Expansion To Fill Three Blocks of Parking

Denny Triangle aerial view (via NabeWise). The area is named after Denny Hill that was regraded in the 1900s and later in the 1930s, removing more than 7 million feet of earth from the area.
Even in these recessionary times, there are still big buyers who can afford to expand when the market is low. In Seattle, Amazon is in the preliminary stages of purchasing three city blocks in the Denny Triangle neighborhood north of the business district from developer Clise Properties, The Seattle Times reports. The properties are bounded by Westlake Avenue to the east, 6th Avenue to the south, and Blanchard Street to the west.
Amazon is going big: intending to convert what are now parking lots into three office towers measuring one million square feet each. The total space will double the size of the largest skyscraper in Seattle, the Columbia Center.
Amazon’s current office space—over a million square feet distributed over several locations—is rented. This will mark Amazon’s first office ownership. An agreement with Clise will give Amazon the option to buy more of their holdings, which are part of a larger 13-acre site in Denny Triangle.
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